Dear Advertising, please quit making that stupid face.

Once upon a time there was a little idea that was awesome and everyone liked it except for this one paunchy middle-aged guy named Fred who chewed on his pencil for hours at a time. Fred's entire existence was created for five minutes on last Friday in which he was gifted the opportunity to look at the little smart idea and say "Um, I'm not sure. It seems a little too... edgy." and Fred says this sentence just as if he has said "It seems a little too urine-y." This was the point where I almost accidentally stapled the brief to Fred's forehead.

And it was so hot this morning I could smell the garbage fermenting outside.

But at least this happened.

Somebody is getting their comeuppance, even if it isn't Fred.