I loved the Coca Cola Happiness Factory spot just as much as the next person. But how does one put a price on overkill?
(thanks, Adcentered.com)
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About Me
- anna kate
- I'm a twenty-something, ad-something at McCann Erickson in New York City. Also, I'm a student at The New School studying media theory and creative writing. Also, I'm a junk food junkie and a middle child and a word collector. I have poor circulation in my hands and feet, and I like dogs more than cats but when people say things like "I'm a dog person", I think of them as people with dog heads. I recycle because I'm never going to stop driving cars. Additional queries can be emailed or posted in the comments section.
2 comments:
I bailed with a full 3 minutes left to view. Not really holding my attention at all. Visually stunning, yes, but falling flat in the "grab" department.
But something like this isn't really going to hurt Coke.
Then again, it wasn't really necessary for a brand like Coke.
yeah, agreed on all points - I found the script to be pretty lackluster.
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